Metacafe is an online video sharing site with a very good image quality that is specialized in entertaining viewers of all ages with its videos, short movies, video games, sports, music and TV. It was founded by Israel entrepreneurs Eyal Hertzog as the Chief technical officer and Arik Czerniak the CEO in July 2002. The company’s headquarters were located in San Francisco California. Its branch offices lie in Los Angeles, New York, London and Tel Aviv. Accel Partners, DAG Ventures, Benchmark Capital and Highland Capital Partners are some of the investors who privately hold Metacafe which are majorly marquee content contributor for instance major movie studios, broadcast and cable TV networks, video game publishers, music labels and sports leagues.
Since inception Metacafe has been gaining popularity day by day with the number of viewers increasing everyday and it was also undergoing many changes. In the year 2006 it was rated on 128th position by Alexa ranking in June and as the third largest video site in the world in October according to comScore. The company headquarters also shifted from San Francisco California to Palo Alto, California in September the same year. Later on in 2007 Erick Hachenburg became the CEO of the company.
Metacafe attracts around 13 million viewers and streams about 53 million users only in the U.S every month. Metacafe’s monthly audience is around 40 million exclusive viewers from all across the globe.
Metacafe earlier was like other video sharing sites but now it has transformed itself with more of short-term entertainment movies. The site has also undergone many differences and presents only short-duration entertainment videos. Metacafe has now transformed itself as a site that supports advertising of various brands like entertainment, telecommunications, consumer electronics, consumer packaged goods, food & beverage, and automotive sectors. Therefore most of the short duration movies seen in Metacafe are advertising the products of these brands.
In 2006 Metacafe started a video reward program that popularized the site even more. N this program whoever upload a fresh and original video and if the video was viewed 20,000 times, and achieved a ranking of 3 without violation any copyrights terms and condition, that video up loader will be paid $5 for every 1000 viewers. However this reward program was applicable for US views and had many success stories but by the end of 2008 it came to end because it was not proving much profitable for the company and viewers switched to other video sharing sites that were offering somewhat similar kind of reward programs.